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Microsoft takes the Amway route with Windows 7
Normally we don't like to get too much into mocking Microsoft on this blog. This is a Mac blog, and we'd rather keep the discussion on Apple rather than resort to the fanboy-esque tactics of making fun of rival vendors.
Thing is, Microsoft just makes it so easy. Especially when it comes to advertising.
The latest gem asks users to throw their own "launch parties" for Windows 7. That's right, when the next version of Windows comes out, Redmond wants you to throw a big old house party to celebrate. Have friends over! Make bean dip! Marvel over the new interface improvements and snappier presentation.
We're guessing that when you whip out your laptop to show off a new operating system your guests will react only slightly more positively than the time you wanted to talk to them about a great deal you had on a timeshare up in the mountains...
If only Apple had thought of this first. We could have had Snow Leopard slumber parties! iLife-themed bar mitzvahs! Wedding receptions where the groom wears a black mock-turtleneck and the cake has only one large flower on the bottom.
And amazingly, the concept isn't the lamest thing here. Microsoft actually made a video for this thing. As one might expect, it's sort of like those "Magic Bullet" infomercials, only a lot less convincing...
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