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Seinfeld/Gates... The 'Zune' of TV ads
Perhaps realizing that lying to your customers didn't really make the best national ad campaign, Microsoft has released a new set of ads.
Instead, Microsoft has enlisted Jerry Seinfeld to do what he does best...a commercial about nothing. The 90-second spot involves Seinfeld and Bill Gates in a churo-eating shoe-buying possibly homoerotic exchange that ends in the conclusion that Vista is somehow similar to a pastry.
Though Microsoft's duo has a just a wee bit more star power and wealth than Justin Long and John Hodgmen, the GatefFeld effort pales in comparison to the "get a Mac" series, and provides an odd parallel to another episode in the Redmond/Cupertino rivalry.
Apple's ads: Simple, elegant, understated, lots of white, and a constant air of smug elitism. Hello, these ads are an iPod.
Microsoft's ad: Clumsy, bizarre, tedius, and propped up solely by name recognition and truckloads of cash. Microsoft's answer to Apple's ads is a lot like its answer to Apple's MP3 player.




I think the new Zunes look great. What's with the iPod nano atm? it went from the best looking mp3 player to some small squat cheese cracker looking thing?
Posted by Josh | September 9, 2008 5:48 AM