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The Apple event that wasn't
Perhaps it's the quiet before the storm. Or perhaps we're all just a bit spoiled from a fast start to 2008, but Mac news has been pretty slow as of late.
When there's not much to do, imaginations run wild, news-hunters sniff a little harder, and rumors get a bit more consideration.
Perhaps that's why a rumor about a special Apple event in New York City featuring rock band Linkin Park got legs and ended up getting blown just a bit out of proportion.
When whispers of a possible connection between the band and Apple first surfaced, people expected the biggest. Was this the much-anticipated event? Was Linkin Park going to be the special musical that Steve Jobs rolls out to cap off any big announcement the company makes?
Not exactly. It turns out Linkin Park did play in New York, and it was an Apple function, but nothing to get the geeks in a lather. The band simply played a show at the SoHo Apple store as a warm-up for a bigger gig at Madison Square Garden.
Sometimes, the hype machine can get a bit out of control. Especially in the era of blogs, twitter, and 24-hour news feeding frenzies. This definitely won't be the last time a loud buzz turns into a red herring.
But hey, at least it spices up a slow news cycle.
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