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Did Apple cave on movie prices?
After playing hardball with music and TV studio executives, Apple has agreed to raise the price on iTunes movie downloads at the behest of major film studios.
According to Electronista, an industry analyst is reporting that Apple made the concessions in order to secure the rights to some major movie studio catalogues. The prices will reportedly climb as high as $15 per film.
There is, however, some good news for consumers. As part of the deal, the studios will reportedly bundle DVDs with versions of the videos pre-formatted for smaller screens, such as those on, say, an iPhone or iTunes player screen.
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