Real anger over Fake Steve Jobs - Mac Inspector

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Real anger over Fake Steve Jobs

Fakesteveportrait Fake Steve Jobs has found himself taking flack from everybody from easily offended blog kingpins to humor-impaired tech support operators.

For those of you who aren't familiar, the blog is a fictional diary of the Apple CEO that skews the tech world, both Apple and otherwise, on a daily basis.

FSJ has been making plenty of news this summer, as he got ready to release a book about the company's stock woes, reporters were able to unearth the identity of the anonymous author behind the blog. It turns out Fake Steve was the work of Forbes editor Dan Lyons.

While the discovery of Lyons identity hasn't changed the content on the blog, it has changed the perceptions of some readers.

For fans who had suggested the blog was the work of everyone from Bill Gates to Jobs himself, finding FSJ to be a lowly journalist was a bit akin to finding out the truth about Santa Claus. And for detractors of the blog, it opened up new avenues of attack.

Yes, FSJ has his share of detractors. Some are folks who feel that his often biting commentary has gone a bit too far, while others simply don't seem to understand the concepts of "satire" "fiction" and "humor."

The Fake Steve haters have come out in full force in recent days, attacking both Lyons fictional and real-life professional personas over a pair of postings made by the pseudo-CEO.

Earlier this week, Fake Steve made a posting about noted blogger Robert Scoble. FSJ claimed that Scoble's  podcasting startup, PodTech, was having financial troubles and would be imminently going out of business. Scoble did what any responsible executive or PR would do, he denied the crap out of the report so that he could later admit to the news with a much softer touch. Indeed, on a Twitter posting, Scoble said that the company would be "restructuring its business and refocusing its resources."

Fake Steve Jobs, of course, noted this and turned into a particularly biting follow-up. Scoble, and his backers, were not amused. Readers peppered the two posts with comments attacking not the Fake Blog and the fictional author persona, but the real-life occupation of its author.

"FSJ, why pick on Scoble?" wrote one commenter, "At least he has the guts to be himself instead of being a 'fake'."

"So fake Steve, so much for journalistic integrity and editorial accuracy! It appears that neither you or anyone from Forbes bothered to contact PodTech or Robert Scoble to confirm your 'story'. Nice job! Why should anyone believe anything you post here in the future?" wrote another.

One can't help but wonder if these people understand that this is a fake blog. Yes, it is sponsored by Forbes, but it is not a news blog by any stretch. All one has to do is look at the archive to see that the blog is intended to be taken as fiction.

The furor eventually died down, until  Fake Steve made another posting in which he said a group of hitmen had been dispatched to deal with a particularly obnoxious tech support operator. The posting rubbed one reader the wrong way, prompting him to write the following:

"It is no joke, not at all, to write stuff like that. In fact, I'm thinking about writing your bosses at Forbes and suggesting that you should be fired for writing stuff like this... If you do it again, I'm going to make trouble for you at Forbes. Don't think that I won't do it. All I have to do is make a few phone calls."

The ultimate irony would be for this man to actually call Forbes, only to spend 45 minutes being transferred from department to department and eventually get cut off. As for the idea that the postings would incite violence, I can say for a fact that my last call to a support hotline got me far closer to wanting to commit murder than any blog posting ever did...

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