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O2 plans UK iPhone ad blitz
Because apparently people just aren't quite aware enough of this new iPhone thing that Apple has, O2 is planning a massive marketing campaign.
According to Reuters, the company plans to spend an astounding £20mil in order to promote what might already be the single most-hyped cosnumer electronics device ever. I guess all that free publicity they've been getting from the press since January just isn't quite doing the job that TV ads and building posters can do.
The advertising offensive is set to kick off two weeks before the iPhone's 9 November UK release and run through the holidays.
Perhaps rather than spending tens of millions of pounds in an effort to reach the perspective iPhone owners who do not watch television, surf the web, or look at a newspaper, O2 should spend the time and money shore up their network.
People are going to be less than thrilled if O2 runs into the same activation issues that plagued AT&T in the midst of the American launch. There will be plenty of people buying and activating iPhones, and if O2 can't handle the load, particularly while bombarding people with ads, there are going to be a lot of broken iPhones, TV screens, and walls.
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