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His Steveness gives Yahoo a warm, fuzzy feeling
If this whole "taking over all forms of media" thing doesn't work out, Steve Jobs may have a promising career as a motivational speaker.
Apparently, Jerry Yang wasn't getting the Yahoo's excited enough about the company's ongoing rebuilding process. So in order to rally the troops, he did a little outsourcing...
As the Wall Street Journal tells it, Jerry Yang brought Saint Stevie in for a brief interview in which Jobs recounted his story of bringing Apple back from the dead on a multi-colored all-in-one tidal wave of glory and turning it into one of the industry's leading trend-setter. Jobs assured Yahoo execs that they could likewise rise up from the ashes.
Yang admitted that Steve Jobs was one of his heros. It seems, however, that if Yang wants to really re-create Apple's return to the top at Yahoo, he's bringing in the wrong CEO.
Remember what Jobs did when he got back to Apple? He didn't go for the feel-good motivational guest. Instead, he piped in a live feed of Bill Gates talking about "Mac partnerships" on the biggest screen he could find. How's that for a scare-tactic?
It was as if Jobs was saying "screw up any more, and THIS is what we have to look forward to."
Perhaps Yang would have made a better impression had he gotten a shot of Eric Schmidt standing in front of Google's cafeteria assuring Yahoo execs that they'll always have a place at Google should things not work out...
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