A little tip for all the current and would-be CEO's out
there: before you launch your big media offensive, it's a good idea to make
sure that your product won't break the system it's designed for.
We recently received a pitch from a company called Truphone.
Apparently, they had developed a VoIP system for the iPhone and were going to
do a live demo.
This was intriguing, mainly because safari doesn't really
allow access to the phone features. Previous VoIP offerings have re-routed the
call from your VoIP account to your mobile number, leaving you to still pay any
applicable mobile charges. We decided to
take a closer look…
We sent them a response asking for a bit more info on their
service. We wanted to know if it was a third-party application that needed to
be installed on the iPhone and, as such, would it be subject to the same issues
as other third party applications (such as killing your iPhone at the next
update and voiding the warranty.)
Their response was as follows:
We don't know if Apple updates will conflict with the software
yet. The question of whether installing
the Truphone application on an iPhone would violate a customer's warranty is
superfluous at this time since Truphone's service for the iPhone is not launched
or in any form available to the public yet.
For those of you that don't speak PR, this loosely translates
to "ummm…well…uhhh."
You have to feel a little bad for these guys. Two weeks ago,
they would have been hailed as purveyors of the next break through iPhone app.
As it is, they're just serving up a new way to potentially break an iPhone.
September 27, 2007
| Permalink
Post a comment