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Jobs makes nice with the early adopters
Like a husband bearing flowers after getting caught staring at the babysitter, Apple is trying to patch things up with its loyal users after unexpectedly dropping the price of the iPhone to bring in more customers.
After receiving correspondence from several hundred pissed-off customers, Steve Jobs has posted an open letter on the company website today offering to give a $100 Apple store credit to anyone who purchased an iPhone for the old $600 price tag.
Unlike previous open letters, Jobs went so far as to admit that the company actually made a mistake.
"We need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price," he admitted.
Judging by the reaction from most iPhone owners, the response was more than adequate. As anyone who has spent any time in retail can tell you, placating angry customers can be nearly impossible.
Apple could just as easily have said "oh well, that's how the tech business works" (though Jobs did mention that in his letter) and left the early adopters out to dry. Instead, they did something very rare amongst electronics vendors these days: they actually listened to customer complaints and did something to remedy the situation.
Now, if they could just get Leopard out...
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