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iRent?
The Financial Times claims that Apple is prepping a video rental service that would run through the iTunes store.
As the FT has it, users would pay around 3 bucks American to download and watch the video for a period of 30 days. During that time, the movie could also be transfered to another device (iPhone, iPod) to be viewed as well.
FT claims that there is a lot of support for the venture amongst movie studios. Nobody was quoted on the record, but one unnamed source estimates that the service could challenge cable companies and their new-fangled "Video on Demand" programs.
More importantly, it could actually make the AppleTV a somewhat relevant device.
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