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Group takes issue to "too thin" iMac slogan
The Alliance for Eating Disorder Awareness is calling Apple out for its use of the phrase "You can't be too thin. Or too powerful." in an ad for the new iMac.
According to the group, the phrase evokes the Duchess of Windsor's infamous "you can't be too thin or too rich" quote. In doing so, they claim Apple is evoking an unhealthy body image for women. The group says that the slogan "has the potential to push a young girl with low self-esteem into a deadly disease or trigger a person struggling with recovery back into the throws of an eating disorder."
Where to start with this one...
Never mind that Apple is one of the few companies to never have used wafer-thin models in its commercials to lure the young male geek audience. (By the way, has anyone ever met an anorexic computer geek?)
Heck, never mind that it's an ad for a freaking computer.
The really ridiculous part about all this is that they making this claim that images in advertising could have an effect one eating disorders against a company that, for the last thirty years, has used a piece of food for its logo.
Oh, the irony...
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